Senior Digital Marketer at Hampshire Pharmacy

We're searching for a highly strategic and results-oriented Senior Digital Marketer to spearhead our online growth initiatives. In this key role, you'll be responsible for developing, executing, and optimizing comprehensive digital marketing strategies that drive brand awareness, generate leads, and acquire customers across various online channels. You'll work closely with our sales, product, and content teams to ensure integrated and impactful digital campaigns. If you're a seasoned digital marketing professional with a proven track record of driving measurable results, a deep understanding of the digital landscape, and a passion for staying ahead of trends, we encourage you to apply!

Here’s what you’ll be doing:

Strategy & Planning: Develop and implement overarching digital marketing strategies aligned with business objectives, target audience insights, and market analysis.
Campaign Management: Lead the end-to-end planning, execution, and optimization of multi-channel digital campaigns across platforms like Google Ads, social media (e.g., Facebook, Instagram, LinkedIn), email marketing, and display advertising.
SEO/SEM Optimization: Drive organic and paid search performance through advanced SEO techniques, keyword research, technical optimizations, and effective SEM campaign management.
Content & Social Media Strategy: Collaborate with content creators to develop engaging digital content strategies and manage social media presence to foster community and drive engagement.
Analytics & Reporting: Establish robust tracking and reporting mechanisms. Analyze campaign performance data, identify trends, provide actionable insights, and optimize strategies for maximum ROI.
Conversion Rate Optimization (CRO): Identify opportunities to improve website and landing page performance, conducting A/B tests and implementing changes to boost conversion rates.
Market & Competitor Analysis: Continuously monitor industry trends, digital marketing innovations, and competitor activities to identify new opportunities and maintain a competitive edge.
Collaboration & Mentorship: Partner effectively with sales to ensure lead quality, product for successful launches, and provide guidance or mentorship to junior team members when appropriate.

Hampshire Pharmacy

Senior Digital Marketer

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